Trinity Movement
Trinity Movement is a yoga program founded by yogi Kimi Nettuno, originally focused on Christian-based online classes and retreats. The brand is evolving to offer in-person classes locally, shifting the focus toward yoga while maintaining a supportive connection to faith. Trinity Movement now presents itself as a welcoming, safe space where wellness and spirituality can coexist, and it is expanding into e-commerce to provide online resources for a broader audience that resonates with their brand values.
Overview
Art Direction
Brand Identity Design
Digital Marketing Design
Website Design & Development
Roles
Adobe CC
Figma
Wordpress
Programs
Industry
E-commerce
The Challenge
The challenge for Trinity Movement was finding a way to position the brand as spiritually aligned, while still feeling accessible to women who are curious about yoga but uncertain about its place in their faith. The goal was to encourage and support the Christian audience without relying on typical religious symbolism, and to make yoga feel welcoming and approachable for anyone. At the same time, the identity needed to maintain the calm, peaceful tone associated with yoga practice, reflecting the brand’s spiritual foundation in a subtle, thoughtful way.
The Solution
To address the challenge, I led the development of a warm, approachable brand identity tailored for older Christian women exploring yoga for the first time. I contributed directly to the design, creating soft, calming visuals, typography, and iconography, while incorporating subtle references to Christian symbolism and language.
The Result
The result is a cohesive, welcoming identity that honors the program’s spiritual foundation, maintains a peaceful tone, and makes yoga feel accessible and inviting from the very first interaction. Through thoughtful messaging, imagery, and graphic elements, the brand creates a sense of comfort and familiarity, positioning Trinity Movement as a safe, supportive space where faith and wellness can coexist. The refreshed identity also supported the brand’s expansion into e-commerce, enabling Trinity Movement to successfully sell branded products and reach a
wider audience.
