Money Management 4 Kids
Money Management 4 Kids is an educational program designed to teach financial literacy to children ages 8–12 through engaging, hands-on learning. Built around cognitive, psychodynamic, and sociocultural development principles, the program encourages kids to see themselves as the heroes of their own financial future.
Overview
Art Direction
Brand Identity Design
Print & Digital Collateral Design
Roles
Adobe CC
Figma
Wordpress
Canva
Programs
Industry
Children’s Education
The Challenge
The challenge with Money Management 4 Kids was modernizing the brand to better connect with both kids and their parents. It needed to feel fun and engaging enough to hold a kid’s attention, while still feeling clear and trustworthy to the adults making the decision. Finding that balance, without leaning too far in either direction, was key.
The Results
The result is a vibrant, immersive system of educational collateral that turns financial concepts into an approachable, engaging experience. Through a more cohesive visual language—spanning typography, color, and layout—the system feels both playful and structured, supporting comprehension while keeping kids interested. The refreshed brand also helped open the door for expansion into after-school programs across Los Angeles.
